Color Grading

Ever wonder why the video clips coming straight out of your phone looks nothing like you see in commercials or music videos? The truth is, clips straight out of a thousand-dollar camera doesn’t look like commercials or music videos either.

That special look is partially due to color grading. Colorists apply effects and filters to the clips to control its mood and visual style. The result is a carefully controlled palette of hues to produce a hidden layer of meaning in the video.

Like what you see?

Let's get in touch