Weekend Weekly Christmas 2011 eCard

Completed on Monday, December 05, 2011 for Weekend Weekly

To kick off their new marketing message for 2012, Weekend Weekly wanted to incorporate their new tagline "Go Global, Go Green" into the Christmas 2011 eCard. But what does environmental friendliness and Christmas have in common? Trees; the Christmas tree not only represents the joys of the holiday, but also an appreciation for nature's gifts.

The eCard was first animated with Flash and exported as a GIF image to ensure compatibility across multiple platforms and devices. However, Flash's native GIF exporter yielded a significant lose of image quality, therefore the animation was converted into a JPG sequence before exporting to GIF via Photoshop's "Save for web" feature. The resulting animated GIF was embed in a HTML page and sent out to Weekend Weekly's clients and partners.

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