AIA Simple Language Language Guide

Completed on Sunday, November 16, 2014 for AIA Group Limited

In order to run a successful business, communication is key. That is why AIA decided to create a “Simple Language Guide” to coach its employees to communicate in a more simplified and human manner.

If the goal is to convey the importance of speaking simple, one must simply conduct this lesion free of complications. Hence, the guide was designed with a minimalist aesthetics in mind through the use of clean typography accented with the AIA brand’s easily recognizable red.

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Several design spreads selected from the guide.

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