Jill Stuart "Vote for Stylish Sexy" Digital Campaign

Completed on Monday, September 14, 2015 for JILL STUART

For the summer season of 2015, Jill Stuart wanted to promote their new line of products under the theme of “Stylish Sexy”. But what does it actually mean to be stylish sexy? To answer this question, we invited three YouTubers from Hong Kong to portray the stylish sexy look with Jill Stuart’s products. The public is then be invited to vote for a favourite for a chance to win the client’s product.

Thanks to the popularity of the selected YouTubers and a strategic promotion on social media, the campaign garnered thousands of participants in a matter of weeks.

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Please note that the original project may be offline as it is hosted on an external server.

Stylish Sexy Shoot

To ensure an uniform visual style across all the materials related to this campaign, I did a photo and video shoot with the YouTubers for the images and videos that were used for this campaign.

Stylish Sexy Shoot

To ensure an uniform visual style across all the materials related to this campaign, I did a photo and video shoot with the YouTubers for the images and videos that were used for this campaign.

Campaign Site

Voting took place on a landing page specifically designed for this campaign. After viewing a pickup tutorial about their stylish sexy look, participants could vote and comment on their favourite YouTuber.

Campaign Site

Voting took place on a landing page specifically designed for this campaign. After viewing a pickup tutorial about their stylish sexy look, participants could vote and comment on their favourite YouTuber.

The landing page is a design and coding marvel with custom-made mechanisms for voting and commenting displayed in a beautifully designed overlay interface.

The landing page is a design and coding marvel with custom-made mechanisms for voting and commenting displayed in a beautifully designed overlay interface.

Furthermore the page is designed responsively, allowing it to adapt to a different layout when viewed on a mobile device.

Furthermore the page is designed responsively, allowing it to adapt to a different layout when viewed on a mobile device.

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