As the leading travel agency in Japan, H.I.S. wanted to redesign their website for the Hong Kong market. Namely, the client wanted to not only have a modern aesthetic, but also improve their conversion from visitor to customer.
The moment a potential customer visits the home page, they are greeted with a hero image slideshow that houses beautiful imagery featuring the client's tour package offerings.
A minimalistic search interface below the hero image compresses the often complex search options neatly into a single line of intuitive inputs for visitors to easily find a specific package. On mobile devices, the search interface elegantly shrinks into a single dropdown menu.
The moment a potential customer visits the home page, they are greeted with a hero image slideshow that houses beautiful imagery featuring the client's tour package offerings.
A minimalistic search interface below the hero image compresses the often complex search options neatly into a single line of intuitive inputs for visitors to easily find a specific package. On mobile devices, the search interface elegantly shrinks into a single dropdown menu.
Traditionally, H.I.S. uses PDF files to present their travel packages. This not only creates friction in user experience, but also negatively impacts SEO. After studying the content of hundreds of travel packages, we devised several "template blocks" that allows the client to freely stack, order, and manipulate to present the content in a travel package.
Traditionally, H.I.S. uses PDF files to present their travel packages. This not only creates friction in user experience, but also negatively impacts SEO. After studying the content of hundreds of travel packages, we devised several "template blocks" that allows the client to freely stack, order, and manipulate to present the content in a travel package.
Each package starts with a key image and an introduction along with some key information on the side.
Each package starts with a key image and an introduction along with some key information on the side.
Cards are best used to showcase several hotel or transportation options.
Cards are best used to showcase several hotel or transportation options.
Parallel Boxes allows the client to highlight key points of interest in their packages.
Parallel Boxes allows the client to highlight key points of interest in their packages.
Galleries feature enlargeable photos from past trips.
Galleries feature enlargeable photos from past trips.
Finally at the end of every package is a reservation form allowing customers to immediately reserve the package.
Finally at the end of every package is a reservation form allowing customers to immediately reserve the package.
In order to create an one-stop solution for their customers when planning their trip to Japan, H.I.S. also offers JR Passes for purchase. Originally, customers had to fill in an complicated form with many fields to complete this process. We decided to trim down on the unnecessary steps and condensed the process into three simple steps.
In order to create an one-stop solution for their customers when planning their trip to Japan, H.I.S. also offers JR Passes for purchase. Originally, customers had to fill in an complicated form with many fields to complete this process. We decided to trim down on the unnecessary steps and condensed the process into three simple steps.
First the customer selects the type of pass they want and fills in the required information to register for a pass. The customer can also register for multiple passes at this stage
First the customer selects the type of pass they want and fills in the required information to register for a pass. The customer can also register for multiple passes at this stage
Second the customer fills in their contact information and the preferred method of delivery
Second the customer fills in their contact information and the preferred method of delivery
Finally, the cost of the purchase is totaled and summarized. Once everything is confirmed, the customer proceeds to check-out through online payment.
Finally, the cost of the purchase is totaled and summarized. Once everything is confirmed, the customer proceeds to check-out through online payment.
In addition to the main website, we created a mini-site to showcase overseas wedding packages.
In addition to the main website, we created a mini-site to showcase overseas wedding packages.
